Section 1
The Direction (Terry's concepts)
Aesthetic target. AI mockups, so text/logos are approximate, but this is the look.
Direction concept 1
Direction concept 2
Direction concept 3
Direction concept 4
Direction concept 5
Direction concept 6
Direction concept 7
Direction concept 8
Section 2
Strategy Templates (editable, on real brand)
Built on the real brand sheet with our copy. These become the editable/Canva templates.
The Donkey Says
Deadpan mascot quote
Frog Rod Friday
Tip card with AI hero
Testimonial
Sample copy, not a real review
Bend Test
Reel storyboard/plan
Section 3
The Cleanup Pass (real before/after)
A real customer's rod from a rough phone photo, cleaned up. This is the proof piece.
Real rod, knocked off the bedsheet onto the brand canvas
Section 4
Photoreal Showcase (AI, here's what's possible)
Fabricated showcase pieces, here's something you could do.
Aspirational hero
Decal legible
Merch flat-lay
Mascot, take 1
2D brand illustration
Mascot, take 2
3D character
Hero, alternate
Mascot, alternate, on the water
Merch, alternate
Section 5
Motion Reels (play these)
Real short moving clips from a still, the video-reel examples.
Mascot inspect
Built on the mascot still
Hero reveal
Slow push-in
Product reveal
Mascot inspect, alternate